To show the differences between opening and trailers i am going to look at 8 different points on each, this way i can compare them equally and easier to view the differences and similarities.

 Opening

Genre- Spy/action
Narrative- Gambling, guns, fighting and Love.
Character- James Bond- he is shown to be powerful and destructive.
Atmosphere- Sneaky, suspicious and violent.
Themes- Gambling, fighting and love.
Setting- Casino.
Sound- Soundtrack throughout.
Titles- Plain white, singuluar words, draws attention.

The genre is easily spotted in this opening by the different fights that are shown, they also use the suite of cars, Hearts, very often which shows that love is a big theme in this film. The atmosphere is sneaky and agressive through different action sequences. The sound that is used is rocky and hard, this gives the film a rough feel and adds to the atmosphere. The titles that are used are to show definition of the bond franchise.

Trailer

Genre-Spy-action

Narrative -Killing, Betrayal, Love, Redemption

Character-    James bond – spy, cold hearted and killer.

Atmosphere- Spy, Tension, Upbeat and  Fast.

Themes- Action, Spy, Love, Betrayal, Survival.

Setting- Jungle, Casino, Hotel, Sea.

Sound: Theme tune throughout creates tension and familiarity.

Title- Stands out, Uses logo in title, White on dark background stands out, Grabs attention, Creates familiarity with brand products.

The theme is spy and action runs throughout the piece, it is created through the settings which create tension.